{"id":3865,"date":"2017-11-22T21:23:29","date_gmt":"2017-11-22T15:53:29","guid":{"rendered":"https:\/\/bogusblogging.com\/?p=3865"},"modified":"2021-09-04T06:03:07","modified_gmt":"2021-09-04T00:33:07","slug":"disable-google-amp-wordpress","status":"publish","type":"post","link":"https:\/\/susanta.org\/disable-google-amp-wordpress\/","title":{"rendered":"How to Disable Google AMP in WordPress without 404 Errors"},"content":{"rendered":"

Are you one of those who jumped on the Google AMP<\/a> ride only to get hurt later? Do you want to opt out of Google AMP?<\/p>\n

Well, I was one of those who were sold out on the AMP benefits<\/a> and didn\u2019t think twice before getting sites AMP\u2019ed.<\/p>\n

But soon, the novelty wore off and I could see a bunch of folks from the SEO fraternity ranting against<\/a> the ills of Google AMP.<\/p>\n

Why I Want to deAMPify my Websites<\/h2>\n

Here are some of the compelling reasons why content publishers like me would like to disable Google AMP<\/p>\n

Bad UX<\/strong>: Google AMP strips your site off many features that you added to create a unique experience for your visitors. Worse, it offers only a standard template for AMP which means, on default mode, all AMP\u2019ed pages look exactly the same.<\/p>\n

Bounce Rate<\/strong>: By the very design itself, Google AMP, by offering a \u201cClose Button\u201d on the header of the AMP\u2019ed page, encourages visitors to click back to the SERPs (Search Engine Results Pages). This is the biggest problem as most visitors will be tempted to go back to their search results rather than exploring more content on your website. Moreover, Google AMP strips your page of the \u201cRelated Posts\u201d plugin. As a result, your visitors won\u2019t be able to read more of the similar content you\u2019ve painstakingly created for your visitors.<\/p>\n

Limited Ad Integration<\/strong>: Many content publishers make a living out of ads on their blogs. However, Google AMP makes it difficult for content publishers to display ads on their AMP\u2019ed pages<\/a>, which affects the ad revenue.<\/p>\n

All of these reasons (and more) have discouraged many bloggers to disable Google AMP on their site and switched back to normal mode.<\/p>\n

Steps to Disable Google AMP in WordPress<\/h2>\n

There are several ways to disable Google AMP in WordPress. However, for the sake of brevity, I\u2019ll keep it simple.<\/p>\n

Basically, there are two steps to disable Google AMP in WordPress.<\/p>\n

Step #1: Add the Following Code to the top of Your .htaccess file<\/h3>\n

Step #2: Disable Google AMP supported Plugins<\/h3>\n

Step #1:<\/strong> The code below essentially redirects all your AMP\u2019ed URLs to their respective Non-AMP\u2019ed or standard URLs. Add the code to the top of your .htaccess file and save your file.<\/p>\n